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B2B Sales Pipeline Template

Selling to other businesses means longer sales cycles, more decision-makers, and bigger deal sizes. Without a structured pipeline, reps lose track of where each deal stands, managers can’t forecast revenue, and promising opportunities fall through the cracks.

  • Long sales cycles — deals take weeks or months, making it easy to lose momentum
  • Multiple stakeholders — buyers, influencers, and gatekeepers all need to be tracked
  • Complex proposals — custom pricing, SOWs, and multi-product bundles require careful management
  • Forecast accuracy — without consistent stage definitions, pipeline reports are unreliable

HARi’s B2B Sales Pipeline template gives your team a ready-to-use pipeline with proven stages and built-in automation.

StagePurposeTypical actions
ProspectInitial identification of potential fitResearch company, find contacts
QualificationConfirm budget, authority, need, timelineDiscovery call, qualify with BANT
ProposalPresent solution and pricingSend proposal, demo the product
NegotiationHandle objections, finalize termsNegotiate pricing, review contract
Closed WonDeal signedSend welcome email, begin onboarding
Closed LostDeal did not proceedLog reason, schedule re-engagement
  • Companies — industry, size, annual revenue, website
  • Contacts — role, decision-making authority, direct phone
  • Opportunities — deal value, expected close date, pipeline stage, probability
  • Activities — calls, meetings, emails linked to each opportunity
  1. Stage-based reminders — if an opportunity stays in Qualification for more than 7 days, notify the owner
  2. Win notification — when a deal moves to Closed Won, notify the team and create an onboarding task
  3. Lost follow-up — when a deal is marked Closed Lost, schedule a re-engagement activity in 90 days
  • Pipeline value by stage (funnel chart)
  • Win rate over time (line chart)
  • Average deal cycle length
  • Deals closing this month

Create a free HARi account, go to Settings > Solutions, and install the B2B Sales Pipeline template. Your pipeline stages, fields, and workflows are set up instantly — start adding your deals right away.